News — company

Announcing Andrea Vickery!

Posted by Andrea Bruns on

My big news this month is I'm rebranding Red Icebreaker to Andrea Vickery. I'm very excited to roll out my new store and branding. Why would I do this? I've been working on Red Icebreaker for 2 years now, and I love the colors and branding. It started by reading this article by Dave Conrey of Fresh Rag, titled How I Would Sell Fine Art in 2015 and Beyond. And in this related article he says, "Also, when you establish your art behind a company name, you automatically devalue the art because you’ve removed the human element. Sure, people know...

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